Mission Outdoor
Strong brand, around $200K a month, but most sales came from branded searches. Almost no visibility on generic terms, no category prioritisation, unstructured campaigns. Growth had a ceiling.
- Expanded non‑branded keyword coverage and pushed rankings on the terms competitors owned
- Rebuilt the campaign architecture: exact, phrase, broad, product, competitor and defensive branded, each with its own budget
- Prioritised high‑value categories first, then redistributed demand across the catalog
- Added Amazon Marketing Cloud audiences to bring in new‑to‑brand customers
$441K in April (+175% month over month), $1.1M in June. $71K of ad spend returned $518K in ad sales while TACOS stayed at 6.5%, so the growth was profitable, not bought. Read the full case study
